To represent and promote C-SPAN in communities across the country at marketing events as part of C-SPANís Bus program; to represent and promote C-SPAN in communities across the country at marketing events without the bus; to represent C-SPAN at system level with local affiliates, local media and viewers to disseminate corporate messages and advance the goals of C-SPANís marketing department and Bus program.
Researches potential venues, conferences and festivals for marketing events across the country which best advance corporate and departmental goals.
Travels on-site with or without C-SPANís Bus to locations in the U.S. as part of national community outreach.
Serves as main coordinator for planning, promoting, and implementing marketing events.
Delivers presentations to public and community groups and represent C-SPAN at state and national trade shows, and cable, education and book industry functions and conferences.
Partners with affiliates to coordinate marketing events that demonstrate value of the C-SPAN Networks. Serves as primary contact for local affiliates in collecting and disseminating logistics and information.
Works with and support Affiliate Relations, Education Relations, Book TV, American History TV and Programming departments with their goals and activities through community visits.
Implements marketing promotions and campaigns in accordance with corporate and departmental goals.
Represents C-SPAN at events and communicates C-SPAN mission, philosophy and goals to key publics.
Supports corporate efforts to gain carriage and distribution for C-SPAN networks and services.
Implements strategies for media outreach around marketing events, including social media.
Reports on key metrics for evaluating each Bus's marketing events.
Develops national tours and events based on corporate priorities, departmental goals and marketing strategies.
Provides Affiliate Relations department regular, on-going communications about strategic intelligence from local cable affiliates including business plans, carriage status and launch information.
Shoots, conducts and produces short interviews (taped or live) using audio/video resources.
Prepares activity/progress reports on a timely basis.
Other duties as assigned.
Bachelor's degree required.
Minimum two years proven public relations/marketing experience or equivalent required.
Demonstrated knowledge of public affairs issues.
Cable television marketing or public relations experience preferred.
Excellent oral and written communication skills essential.
Must be willing and able to travel (40%-50% of the time).
Ability to work effectively with Microsoft Office software applications and other computer programs as required.
Knowledge of social media applications preferred.
Must possess valid driver's license and have the ability to drive vehicles in accordance with C-SPAN operation guidelines.
Must possess an adequate credit rating to qualify for receipt of a company-issued credit card.