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Communications Specialist

Location:Washington, DC
Exempt/Non-Exempt:Exempt
Employment Type:Full Time
Description:GENERAL FUNCTION:
The Communications Specialist’s primary role is to write and edit C-SPAN’s corporate and promotional materials that raise the general awareness and perceived value of C-SPAN.

RESPONSIBILITIES:

  • Writes and edits all copy for print, digital and corporate collateral for a variety of audiences including consumer, cable trade and education. Edits Marketing department media releases, videos, letters and other Marketing department projects.
  • Performs as a member of creative team to develop marketing efforts that fit corporate strategies and meet objectives of assignments.
  • Writes, edits and consolidates copy submitted by various units and departments for print promotions and is primary liaison to other departments for coordinating promotable material.
  • Gathers information and writes weekly newsletters for our subscribers.
  • Researches data, facts, photos, licenses and rights for C-SPAN promotions, products and other projects.
  • Collaborates with marketing team to brainstorm new concepts.
  • Ensures editorial consistency and performs quality control procedures for print materials and other publications.
  • Writes, edits, fact checks and coordinates projects for C-SPAN publications, publishing efforts, and when appropriate acts as primary liaison to publishers and designers.
  • Assists in the coordination of special promotions to key markets through their conferences and special events such as state conventions, journalism conferences and book festivals to raise the awareness of C-SPAN to targeted groups.
  • Coordinates all market research projects, including those designed and conducted in-house and those sourced through vendors.
  • Writes, coordinates and evaluates external proposals for special corporate promotions.
  • Proofreads copy accurately.
  • Gathers information, writes and sends audience email alerts for C-SPAN special programming and events through online email application.
  • Writes SEM, Facebook and Twitter ads and occasionally executes social media ad placement.
  • Stays abreast of cable issues, the media and political and government news.
BACKGROUND/SKILLS:
  • Bachelor's degree in Advertising, Communications, English or Journalism.
  • Minimum three years experience, including Marketing Services or Advertising.
  • Ability to manage copy assignments from input stage through final production.
  • Demonstrated ability to coordinate the work of others, including staff and outside vendors.
  • Experienced and sound creative judgment when handling several tasks simultaneously and solving a variety of creative problems with minimal supervision.
  • Good editorial judgment and attention to detail.
  • Demonstrated ability to consistently meet deadlines.
  • Proficiency in computer skills including MS Office and familiarity with social media.
  • Excellent communication skills; team-based project development essential.
  • Knowledge of public affairs, the cable industry, Capitol Hill and C-SPAN.
  • Solid organizational skills.


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